Book Review: “Gorilla Mindset” by Mike Cernovich


While I am scouring the Kindle store for self help books such as “The Millionaire Fastlane” and “Think and Grow Rich”, another book caught my eye on Kindle’s recommended page. That book is “Gorilla Mindset” by Mike Cernovich.

I saw the black, red, and white cover with a picture of two gorilla and a brain with several gears and shapes inside of it. The subtitles read “How to Control Your Thoughts and Emotions and Live Life on Your Terms”.

Gorilla Mindset by Mike Cernovich, Kindle book cover

This is the cover for the kindle version of the book. Available here.

I saw the name of the author, Mike Cernovich. My first reaction was, “Hey. This is the same guy that made the book ‘Juice Power’, the book about preparing vegetable juices!”

I decided to look into who Mike Cernovich is. I found his blog and his podcast and I was impressed. Mike is a very well informed guy.

After reading through the sales page and intro once more on Amazon, I was sold.

I’ll be honest with you. I did read through the book all at once, but I did so without focus. So the information didn’t stick.

However, I recently read the book a second time. After carefully taking notes and digesting the information properly, here are my thoughts.

PROS: “Gorilla Mindset”…

  • Is written in a very informal (personal) way. That makes it easy to read.
  • Is very concise. There is no filler in this book.
  • Is full of golden nuggets of info on topics such as money making, investing, health and fitness, and much more.
  • Has interviews with well respected doctors (such as Dr. Osborn) weighing in on the some of the concepts talked about.
  • Ties several well known self-help and self-improvement concepts into an easy to follow workbook.
  • Encourages an simple, active approach to using the info it gives you. “Do these things to make the most of this topic”.

CONS: What I did not like about Gorilla Mindset is…

  • I cannot easily make use of the worksheets at the end of each chapter on digital versions of the book. Cernovich should include the worksheets as a separate file on for the people who did not buy a physical copy.
  • Some topics are touched upon in earlier chapters (such as health), when there is already a whole chapter dedicated to them later on.  It makes the book seem a bit messy.
  • The book is so packed with information, you need to read it multiple times, take notes, and go back step by step to actively use the “worksheets”.


The main theme of the book is that “mindset”, how you perceive and interact with the world, is the baseline for self-improvement. Mindset pervades yet is affected by every aspect of your life, mind, and body.

Most importantly, you have the ability to control your mindset with specific behavioral changes and exercises, which Cernovich goes into detail about. That is the core of self-improvement as a whole.

That is what Gorilla Mindset has to offer in a fairly neat, easy to digest workbook.

Overall, I am glad I purchased this book. Here’s the link if you would like to read “Gorilla Mindset” yourself!

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